Sound Burger × WIND AND SEA

Our main product is the ``AT-SB727 WS,'' a collaboration model with Audio-Technica's signature record player ``SOUND BURGER,'' which can be enjoyed anywhere with records in between.

While maintaining the AT-SB727's specifications, which have features that match modern times such as Bluetooth connectivity and USB charging, the design incorporates images of city pop, which symbolized the music scene of the 1980s when the first Soundburger was born, and the sophisticated youth culture that goes back and forth between weekday city nights and weekend beach resorts.
The body color is silver, inspired by the music equipment of the time, and the body and outer box have an aurora hologram metallic texture. Furthermore, the lines expressed in the three primary colors are geometric representations of the glow of the mirror ball, which symbolizes disco culture, and the morning sun on the coastline.
With a futuristic design reminiscent of the 1980s, even those of a generation who have never experienced music through records can enjoy an emotional analog experience while feeling the world of youth culture at the time.

We will develop apparel that is uniformly black in color with the image of records, including a multi-record bag that can hold records, which retains the image of Sound Burger.
The lineup includes track jackets with catchy silver transfer-printed logos, sweat parkas, T-shirts, and more.
The result is a capsule collection with an urban feel reminiscent of 80's youth and music culture.