The collaboration with Jeron Braxton centers around the theme of a “24-hour cycle,” expressing the transition from awakening to sleep through fashion and art. The collection features oversized cut-and-sewn tops, cropped pants, and shirts that can be worn both on and off duty, as well as sleep-themed items such as durags, eye masks, and pillows.
“Jeron Braxton” Based in Los Angeles, Jeron Braxton is an artist and animator whose work explores contemporary issues such as Black culture, consumerism, mental health, and social justice. He is known for his nostalgic yet provocative visual style inspired by early-2000s video games. In 2022, Braxton created the animation for Louis Vuitton’s SS22 campaign directed by Virgil Abloh. His portfolio also includes music videos for The Weeknd and Pusha T. In 2018, he received the Short Film Animation Award at the Sundance Film Festival. Currently, Braxton is directing his first feature-length animated film SLIME in collaboration with American rapper Kid Cudi.
