THE VOICE OF CULTURE

#07 Masaya Ino / Bonfire Meister

#07 Masaya Ino / Bonfire Meister
Collaboration and close interaction with artists and creators is a special and important time that allows you to face creativity seriously. Empathize with their positive pride and mentality, and listen to their voices. By delivering it to many people,WIND AND SEAis constantly evolving.
#07 is Masaya Ino, a bonfire master and outdoor planner.

I also asked for a rare relationship with people.

Still, I was blessed with friends and encountered nature.

Before I knew it, I had become a bonfire person.

In the 1990s, she became an exclusive model for "MEN'S NON-NO" while she was a ronin. After a few years, I became independent and started working as a freelance model. I was indebted to various magazines, and I think it was during the filming of ``POPEYE''. I was having small talk with the editor, and he asked me if I wanted to become a writer. I wasn't particularly interested, but I said, "I'll do it." ``Then, would you like to try writing a manuscript?'' the conversation progressed. For about 7 or 8 years, I worked as a writer for fashion magazines and information magazines.
When I was in my late 20s, a senior colleague invited me to start a brand. At that time, all my friends who were stylists were doing it, Brando. If I tried it on such a casual basis, it would be a huge failure and I would have to pay back the debt I had incurred. I didn't like interpersonal relationships, so I just faded out of the industry. I worked in a warehouse sorting food for about 10 years, with almost no contact with anyone. That's what I feel like in my 30s. However, a friend of mine still talked to me and invited me to the mountain, and we ended up climbing together. From then on, my life changed little by little.
When I was reading an outdoor magazine, I learned that the editor I had worked with when I was in my 20s was active. I felt nostalgic and thought it would be great if we could climb the mountain together. Then, by chance, he approached me. A lot of things connected and things expanded, and I resumed writing for a mountain magazine. So, when it came time to camp, I naturally became in charge of starting the fire. Then, the stylist and editor got excited about giving me a title, and we half-jokingly asked, ``How about something like Bonfire Meister?'' I was approached by a member of the program staff for ``Matsuko's Unknown World,'' who became interested after seeing the credits in the magazine. By the way, I was still working in a warehouse at that time. I wish I didn't have to do it anymore, but I wanted to make sure I didn't forget how hard it felt back then. However, my identity gradually became known, so I quit.

Can bring out a person's true feelings

Sometimes things can be conveyed without being spoken.

That's the good thing about bonfires.

This place (Bonfire Village Ino) is a corner of the forest that was owned by my grandfather, who worked in the landscaping business, and it was also near here that I grew up. In the countryside, there are lots of land that can't be helped, such as controlled areas where you can't build private houses or anything. So, I thought I could put it to good use, so I've been slowly improving it, and for now I'm mostly just renting it out for filming. Even if you're trying to set up a bonfire pit, getting permission to use fire can be difficult. Also, since my roots are in fashion, I would love to be used in such shoots. Outdoors and fashion are actually worlds apart. But I like both, so it would be nice if we could be next to each other. I still want to wear clothes that I like.
There are no particular restrictions on what to bring when making a bonfire. In this industry, when teaching something, there are a lot of people who say things like, ``It has to be this way'' (lol).I guess that's fun, but there's nothing like that. I feel like I'm fixated on things I don't care about. However, I think the traditional Japanese ones are the easiest to use. Even the fire scissors and machete are all very well thought out. The things you find at antique stores are all things that make sense. The more I come into contact with modern new tools, the more I often realize the goodness of the past.
I feel like a lot of people have come back to work at Bonfire. My 30s were a blank time for me, but I started getting featured in various media, and my old friendships gave me an opportunity to start working again. When you're together at a bonfire, you can communicate without saying a word. A long time ago, when I was hiding the fact that I was in debt, I had a bonfire with my parents in the hearth there. Somehow I'm going to find out. "You're hiding something, aren't you?" Even if you have to look someone in the face and talk to them, in front of a bonfire you can have a conversation without making eye contact. I think that mysterious feeling is very nice. However, while I can bring out something deep within myself and show my true self, I also think it's better not to talk too much in front of the bonfire. Maybe that's all you need to convey.
I do a lot of shooting here, and since it's a relatively large space, I spend two or three days a week working on various tasks such as mowing grass and chopping firewood. When I was feeling down, I climbed a mountain and was overwhelmed by the size of nature and got hooked. As my mind gradually became more stable, I no longer needed the mountain so much. Sometimes I think that maybe bonfires are the same. It's like I'm feeling energized without even realizing it.
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